Founder · Independent
No layers.
No queue.
Just me.
I’m Nick. I’ve spent over a decade doing SEO and web design for agencies, in-house teams, and clients of every size. I started Campfire SEO so I could do this work the way I always thought it should be done. Directly, transparently, and at a fair price.
— Nick
Why I started this
A decade of watching the same thing happen. Time to do it differently.
Most business owners I’ve met have a similar story. They hired an agency. They paid thousands a month. They got reports they didn’t understand from people they never spoke to. And after a year, they weren’t much better off than when they started.
The agency model is built around scale. Hire junior staff, sell long retainers, keep the work hidden behind dashboards and Slack channels. It’s profitable for the agency. It’s rarely the best path for the client.
The alternative shouldn’t have to be a freelancer in another timezone. You should be able to hire someone who’s done this for years, who picks up the phone, and who’ll tell you the truth about what your site needs.
That’s what Campfire SEO is. One person, ten plus years of experience, flat fees, no retainer. You talk to me. I do the work. You see the results.
How I work
Direct, transparent, fairly priced.
Every principle below started as a complaint I had as a client. Now they’re how I run the practice.
You email me. I reply.
No support queue, no account manager filtering things, no “let me loop in our SEO lead.” When you have a question, you ask the person doing the work. Usually within hours.
No jargon, no dashboards to decode.
Reports you can actually read. Recommendations with the reasoning attached. If I can’t explain why something matters, it probably doesn’t.
I’ll tell you when you don’t need something.
If a service won’t move the needle for your business, I’ll say so. If something’s outside my expertise, I’ll point you to someone better. The clients I’ve kept the longest are the ones I’ve told “you don’t need that” to.
Clear scope, fixed price, no surprises.
Every project gets a clear scope and a flat fee. You know what you’re paying and what you’re getting. No auto-renewing retainer. No mystery line items.
Background
Over a decade. Hands on the whole time.
I’ve worked at agencies, in-house teams, and as an independent consultant. I’ve built sites for solo founders and run SEO programs for businesses doing eight figures. The common thread: the work I’m proudest of has always been the work I did directly with the person who cared most about the outcome.
Going independent meant I could do that all the time. No internal politics, no escalation paths, no quarterly pivots. Just the work, and the relationship.
What stands out most is the time he’s taken to really understand our business, from how we operate to the nuances of the challenges we’re working through. That level of curiosity and investment is rare.
VP of Marketing Finance
Free review · One business day
Find out where your site is falling short, without the sales pitch.
Tell me about your business and what your site needs to do better. Within one business day I’ll send back a scoped proposal with flat pricing. No sales calls, no retainers, no commitment.
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I personally review your site’s design, content, and conversion flow. No junior auditor, no template report.
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You get a scoped proposal with flat pricing, back to you within one business day.
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You decide if it’s a fit. No sales call. No follow-up sequence.